Institute for the Study of Business Markets (ISBM) of PennState Smeal College of Business held its biannual academic conference “Advances in Business-to-Business Marketing” in August 2016 in Atlanta, Georgia. Center for Services Leadership (CSL) was invited to to lead a session on Leveraging Big Data & Analytics for Service Innovation and Growth: Promising Research Avenues Grounded in Managerial Practice with managers and academics to discuss managerial challenges and identify promising research avenues.
The session was led by Wolfgang Ulaga, CSL’s Co-Executive Director and AT&T Professor of Services Leadership at W. P. Carey School of Business, ASU. In his presentation he discussed some of the pressing issues identified by CSL’s member companies who are collaborating with Center for Services Leadership in a Community of Practice on Big Data and Analytics.
Center for Services Leadership was joined in the conversation by Georgia State University’s Center for Business and Industrial Marketing and PennState University’s Institute for the Study of Business Markets. The session included a diverse panel of experts who offered business and academic perspectives on the topic. The panelists included:
- Jagannath Rao, President, Customer Services Business Unit, Siemens Inc.;
Board Member, Center for Services Leadership, Arizona State University.
- Wesley J. Johnston, CBIM RoundTable Professor of Marketing and Executive Director,
Center for Business and Industrial Marketing (CBIM), Georgia State University.
- Gary L. Lilien, Distinguished Research Professor of Management Science, Smeal College of Business, Pennsylvania State University, Research Director, Institute for the Study of Business Markets (ISBM)
Over the next months we will be sharing the highlights from this session and will update you on the work that Center for Services Leadership will be doing in partnership with its member companies in the area of Leveraging Big Data & Analytics for Service Innovation and Growth. Make sure to follow our blog to receive these updates.
Also, don’t miss session Monetizing Data and Analytics for Service Innovation and Growth: Commercial Challenges and Best Practices with Dr. Wolfgang Ulaga and Ed Petrozelli, CSL Board Member, President and CEO of The INSIGHT Group. This session will take place on Thursday, October 27th, 2016, at Compete Through Service Symposium in Scottsdale, Arizona. Visit our website to learn more and to register. We hope to see you there!